Fitbit announced its newest smartwatch, the Fitbit Iconic, and the latest smartwatch will go on sale this coming October for $299.99.
Fitbit Iconic will also be offered in an Adidas special edition version, though this smartwatch will launch the next year 2018.
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“Ten years ago, Fitbit pioneered the wearables category with the introduction of its first health and fitness tracker. Since then, we have become the leading global wearables brand, setting the pace of innovation in the category and establishing the largest social fitness network that helps millions of people around the world be healthier,” said James Park, co-founder, and CEO of Fitbit. “With Ionic, we will deliver what consumers have not yet seen in a smartwatch – a health and fitness first platform that combines the power of personalization and deeper insights with our most advanced technology to date, unlocking opportunities for unprecedented health tracking capabilities in the future.”
Ionic follows a long line of innovative and popular Fitbit products that redefined how we learn about and manage our health and even helped save lives. Ionic continues to deliver on this promise by offering more personalized insights and guidance, coupled with an engaging experience and sleek design, to help drive meaningful behavior change and better health outcomes.
See more details of the new Fitbit Iconic at Fitbit.